Tools We Use
01
Online Presence
Create a professional website with clear information about services, testimonials, and contact details. Optimize website page for search engines (SEO) to improve visibility in search results.
02
Social Media
Utilize social media platforms like Facebook, LinkedIn, and Instagram to engage with potential clients. Regularly post relevant content such as property management tips, industry news, and success stories.
03
Utilize Content Marketing
Run paid advertising campaigns targeting homeowners' associations and property investors. Create valuable blog posts, articles, and guides related to condominium management, highlighting expertise and knowledge.
04
Email Marketing
Build a subscriber list and send out regular newsletters featuring updates, case studies, and industry insights. Use segmentation to tailor content to specific audience segments (e.g., property owners, investors, board members).
05
Networking and Industry Events
Attend conferences, trade shows, and industry events to meet potential clients and showcase expertise. Consider sponsoring or participating in community events.
06
Partnerships
Collaborate with real estate agents, property developers, and related service providers for referrals and cross-promotion.
07
Placement with Online Listings & Directories
Get MLC Condo Management listed in relevant online directories and review platforms like Google My Business and Yelp.
08
Visual Media
Creating new media for the brand with photos and videos that shows MLC’s capabilities, highlights the team as well as properties under management.
09
Other Marketing Tactics
A comprehensive marketing strategy includes a combination of tactics – NO ONE TOOL CAN ENSURE SUCCESS. Options include: Word of Mouth, Local Newspapers, Press Release / Free News Coverage, Print Brochures, Ads in Trade Publications, Signage / Billboards.